If you've ever wondered how to go viral on TikTok, you've come to the right place. The platform is no longer just for pre-teens lip-synching videos. It's now a vibrant community of people of all ages, and any type of content can go viral. To help you get started, we've put together 3 tips for users and brands to use to create viral content.
Spot trends before everyone else
To spot trends on TikTok, start by creating an account and exploring the Discover tab. While watching videos on the site, pay attention to the angle of the camera and certain sounds and effects. This can help you spot new trends that you can participate in. You can also engage with TikTok influencers by chiming in on a specific trend. This can help you get involved with the community and help you promote your product.
Another way to spot trends is to use the new Remix feature. You can create a new remix by modifying an existing TikTok video with trending audio. For instance, if a video is already viral, you can post a video with that audio with a screenshot of the total view count to capitalize on that trend.
Another way to spot trends on TikTok is to follow the hashtags that the content is trending under. This can help you gain more followers. Since TikTok is based on data-driven algorithms, you can find the most popular hashtags and content. Using hashtags and keywords related to a trend will help you create content that will appeal to a larger audience.
You can also spot trending sounds and video effects. For example, the Oscars red carpet sound is a popular trend right now. The audio is a good way to engage with your audience. Use this trend to tell a story about the Oscars with a bit of sarcasm. Alternatively, you can use Patsy Cline's old hit to share some outlandish stories.
One of the most effective ways to get your content viral on TikTok is to partner with a popular creator and create content together. The best partnership ideas involve sharing a common interest or goal. Then, the two of you can cross-promote the content and spread the word to their audience.
By leveraging the power of influencers, you can turn your content into something more interesting and exciting. This can bring new viewers to your brand and increase sales. For example, if you have a dating app, you could team up with popular TikTok creators to produce a video featuring a partner. That video would then go viral and gain thousands of comments.
Partnerships with creators on TikTok are also great for brands that sell products. A recent study found that brands that collaborated with TikTok creators had higher recall rates. In addition, these collaborations led to a 93% increase in engagement and views.
When partnering with a TikTok creator, you need to make sure the partnership is authentic and relatable. Using a famous influencer will not help if your content is overproduced. Users will find it hard to relate to it if it is overly produced and over-advertised. Overproduced content will likely get memed, so you should avoid this tactic.
Understanding your audience
If you want to go viral on TikTok, the first step is to understand your audience. For instance, if your target audience is plant lovers, you might create a video about the best way to water plants. If your target audience is tech savvy, you could compare the features of the most popular mobile devices. This strategy is great for increasing your video's visibility and driving more likes.
You should also look at what your competition is doing. While it is not always necessary to copy their videos, you should be inspired by the ones that are succeeding and gaining the most views. Use their content as a template and make them stand out by making them better. Also, pay attention to the sounds and hashtags.
Another way to go viral on TikTok is to understand your audience and their habits. While there is no magic formula for creating a viral video, it can increase your brand awareness, generate more leads, and boost your sales. You can make your video viral by cross-posting it on various social media platforms. This will help you reach the widest audience and increase your chances of going viral. Remember, TikTok thrives on continuous attention, and the app will do everything it can to encourage users to return again.
Another way to go viral on TikTok is by creating a video that appeals to your target audience. A compelling video will have more viewers and will get more likes. Typically, a video will get 300 to 500 likes in half an hour and can reach millions in a matter of five to seven days.